Why Local Brand Is More Important?

Local Brand Importance

With everything else equal, people would rather do business with a known and trusted entity than roll the dice on some shadowy, less-known, possibly inferior source of products or services. Best of all, people would pay extra for this sense of certainty. You may think that you’re already doing a good job of branding your business in your local area. You may think that those bus bench ads that you’ve taken out are doing wonders for your local brand recall. You may have reached out to local business organizations and social groups to publicize your brand. Maybe you’ve sponsored lots of Little League games, and your business is quite well known among networking circles in your neck of the woods.

All these may well be the case, but you shouldn’t stop there. You should look for total local market branding saturation, and this includes the digital space. In the case of branding, there’s no such thing as too much of a good thing. You could always use more branding.

Please understand that it’s more and more of your local competitors finding their way on Facebook and other social media platforms. It’s only a matter of time until they leave you in the dust. I don’t mean to scare you, but local advertising elsewhere moves at the speed of light. This is one area you cannot afford to overlook or neglect. Simply assuming that it’s not going to have much of an impact on your local business is simply burying your head in the sand. It’s not an effective strategy. So, if you want to leverage whatever brand you’ve managed to build in your local area, one of the best ways to do this is to run a Facebook marketing campaign.

How to Conduct Customer Intelligence

Surveying your customers and getting crucial products and service development information from them is an effective way of figuring out what your market needs. The more accurate your take is on the pulse of your clients, the more likely you will roll out a successful product or service.

The problem is that the traditional ways of getting this type of consumer intelligence can be very expensive. I am talking about phone surveys, paper surveys, and focus groups. Traditional consumer intelligence can also take quite a bit of time. Take note that just because you ran a focus group or put out a survey that these might not hit the mark the first time around. Oftentimes, companies would have to run several rounds of surveys to find the information that they are looking for. Also, some surveys need to be run several times to make sure they are reaching the right random sample of people. Otherwise, whatever recommendations the surveys might point to might not do much good for the businesses commissioning these surveys.

Make no mistake, traditional offline or phone-based consumer intelligence gathering is pricey, eats up a lot of time, and needs a lot of costly fine-tuning to produce solid value for businesses. Worst of all, you have to rely on consumer intelligence firms to gather and process the data. They are also in charge of designing the information gathering campaign’s internal processes and details.

Thankfully, with the internet, you can cut out the middlemen, and you can also make the whole process more effective and efficient. Using Facebook ads, you can conduct consumer intelligence in your local area very inexpensively. These are people who already have a declared interest in whatever it is you are offering.